But, anyway, she's dead now. Moving on. Heidi explains that SHE will be their client for the next challenge. This should be fun, and, by "fun," I mean, really horrible for the designers. Their challenge is to create a head-to-toe look for Heidi's new activewear line for New Balance. Hey, by the way, Heidi has a new activewear line for New Balance. Do you think this is why she got the bangs? Gretchen interviews that she's feeling good about this challenge.
"Fashion activewear, here we come." I don't believe Gretchen. I don't believe she's actually feeling good. Andy, however, seems genuinely excited about this challenge. Heidi presents six models wearing looks from her actual line. I'm almost uncomfortable with exactly how hardcore this product placement/synergy moment is. The designers sketch then head to Mood with a hundred step-ups. That's my reality show fashion euphemism for dollars.
At Mood, everyone ends up in the same area, which I guess is odd. They're usually all over the place, but they're looking for the same variety of fabric for this challenge. Gretchen interviews that she's not worried about looking for the same fabric that's in Heidi's collection. She's looking for something that speaks to her. In the history of this show, that means that she's either the winner or will get bitten in the ass. Christopher is looking for a bunch of grays. Blah.
They finish shopping and get back to the workroom. Andy and April seem confident about their designs. Mondo interviews that he's less concerned than the other designers about making something that completely gels with Heidi's line. He doesn't want to do that. He wants to make something more cropped and a different silhouette than "a box." Negative emotions towards Heidi's line aside, he seems confident. Gretchen, though always on a super judgmental mode, correctly notes that this line is not intended for exercise. I'd say it's for that niche of mom that needs nice-ish clothes to wear to drop their kids off at private school before putting on their real clothes.