Yes. We get it. You were clever enough to put a Superman reference in the Spider-Man trailer. Now quit showing it all the time.

Annoying, "this is what happened so far on Smallville" teaser during the commercials. Don't pander to the latecomers, WB. Although the return of Lex in prominent bondage positions is not unappreciated.

A siren in the distance. We've zoomed in on a puddle of black, purple gold. I so want to hear the Beverly Hillbillies theme here. In fact, why don't we just make one up?

Come 'n listen to my story 'bout a man named Bo
A poor platituder, with a voice 'a steady low,
And then one day, he was shootin' off his mouth
And all through his cows, entrails was 'a goin' South.
Waste, that is. Luthor gold. Kansas pee.

All right, enough of that. A big purple/black puddle is flanked by some black steel barrels bearing the LuthorCorp logo. A bunch of folks in yellow biohazard suits are walking around looking purposeful. There are dead cows in the background. MamaKent is comforting Bo, who looks wet and worn and like he's been crying for hours. No more...fresh...squeezed...milk. Bo is udderly devastated. Chloe in her brown pimp coat is snapping pictures with her digital camera. It's for DeadCowPorn.com. Lex drives up in a vehicle that looks like a stainless steel Humvee, and bears the LuthorCorp logo. It looks suspiciously like a reversed Enron logo. Lex gets out to greet a surprised-looking Clark. Bo looks too upset even to get angry at Lex when he sees him. Chloe uncharacteristically says she's going to go shoot pictures elsewhere. Doesn't she want to be there for the fireworks? There's an awkward dead cow look between Clark and Lex. A little lambskin between buddies is one thing, but dead cattle is something altogether different. Lex goes up to MamaKent and Bo, trying to explain and saying he has no idea what happened. MamaKent looks like she's going to cry now. Lex offers to, of course, pay for the livestock. Bo is offended. He says that Lex tries to sprinkle money on problems to make them go away. Can you really sprinkle money? Bo angrily pushes past Lex. Lex lifts up his hands in defeat. He leans against a wood rail to collect himself. Instead of going to comfort the grieving Bo, Clark comes over to Lex. Lex says he didn't think he could fall any further in Bo's eyes, but now he has. In the background, it looks like Bo is talking happily to a cop. Clark flatly asks whether the cow thing has anything to do with Club Zero. Lex says he thinks so. Clark tells Lex to tell the authorities. "This isn't just about you anymore," Clark says. Clark walks off. A police officer comes up and tells that Lex somebody is there to talk to him.