Matchstick arrives at the conference room. Martha wonders why they came up with the design that they did. Marcela admits to wanting to "think outside the box." ["Drink!" -- Sars] Martha doesn't think they did their research by looking through her magazines that are scattered thick and deep all over the loft. She adds that in all their years of publishing the wedding mag, they only did one asymmetrical cake. Martha also seems to be holding up a photo of tiers of cupcakes and says that one can dream over something like that. Weather Girl Shawn brings up what Sylvia Weinstock said about no one wanting to mess with the paper on a cupcake at a wedding. "Oh, well, you don't have to have paper," Martha says. Marcela throws up her hands. "So, they just come as is -- little cakes?" Weather Girl Shawn asks. "Oh, yes, completely glazed, completely covered -- just mini wedding cakes," Martha tells her. Weather Girl Shawn wonders why Sylvia would tell them something like that. Martha smiles that Sylvia is a character and makes some of the most beautiful wedding cakes she has ever seen, "but I have probably sold more cakes than Sylvia Weinstock." Damn -- them's frostin' words! Martha admits that Sylvia knows her stuff but that she targets a very specific audience. She asks about the sales team. Weather Girl Shawn creels how pathetic it is that they put so much effort into selling the cake with so little results. Hateful Jim says, "The sales pitch goes like this: 'Have you thought about colors for your wedding?' 'Yes, we have.' 'Oh, what are they?' 'Blue.' 'Okay. NEXT!'" That doesn't sound like a very impressive sales pitch, but what do I know? Charles's cigar, in all seriousness, tells Hateful Jim he'd consider changing that sales pitch on the next round. Alexis adds, "Well, it would have been great if you could have convinced the bride who was using blue that the pink cake would have been the perfect thing." But then the wedding would look like a baby shower.
Episode Report CardKeckler: B- | 412 USERS: C+
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