Primarius brainstorms cake designs and flavors. Howie confesses that they want to come up with a cake that appeals to a broad range of tastes and doesn't limit them to one customer. Gee, I wonder what the Good Thing of the Week is going to be. Carrie announces they should have a cake that's square on the bottom, octagon in the middle, and round on the top. Ick -- I think that's going to look distressingly unbalanced. Howie sends a group off to bridal stores to collect information. We specifically see him do a product-placed Yahoo! search for a place on Grand called New York Wedding Center Incorporated. Ryan, Sarah, and Jennifer the Asian Girl set off for the New York Wedding Center Incorporated to get ideas for the cake display. They arrive at the NYWCI, and a gong sounds as the camera trains in on Asian dresses and wedding displays. The Racist Flutes of Chinese Dragon Music tweedle as Primarius's research team looks around in distress. They determine that this place has too narrow a focus for them, and beat it out of there before the producers can layer any more offensive ethnic music over the scene.
Martha's Good Thing of the Week is "How to Broaden Your Audience." We get a weirdly incongruous clip of Martha addressing staff in the Paint Chip Foyer and saying, "There's no faking it -- it's not that kind of show because we really care about what we do." Now, I find that interesting for a few reasons. What "show" is she talking about not faking it on? Is she talking about The Apprentice: Martha Stewart or is she talking about Martha? Also, the "not faking it" comes back in this episode with a vengeance, so I wonder how much feed the producers had to go through to find a clip of Martha saying something about not faking it. Actually, it's more likely that she's talking to her staff about Martha, and that she was fed that line so it could be used for this show.
As PM, Internet David sends a group to the baker to come up with designs while another stays at the loft to do market research. Internet David admits that he doesn't have any experience with wedding stuff and is relying on the women of the team to help out there. Dude, don't let Martha hear you saying that! How's your experience with flower arranging, sheet embroidering, and creating useful things from box tops and wood glue? Because if those are also things you'd turf to the wimmin folk, you might be interviewing for the wrong job.
We are reminded that Bethenny the Banana Bitch and Marcela are both cooks, so they, with Dawn, are the ones staking out kitchen. David, Hateful Jim, and Weather Girl Shawn sit at a computer and research. Weather Girl Shaw surfs by Sylvia Weinstock's site and calls her up. Weather Girl Shawn explains her reasons for calling Sylvia: "She does the highest-end most specialty cakes you can get and they go for tens of thousands of dollars and I thought it would only make sense that brides-to-be that are going to come into a Michael C. Fina store are going to be looking for a high-end cake." Okay, there's "high end," and then there's "just plain baked out of your fucking mind end." To wit, a Ruskin quote on Sylvia Weinstock's site reads, "There is hardly anything in the world that some man cannot make a little worse and sell a little cheaper and people who consider price only are this man's lawful prey." Okay, Sylvia Weinstock can afford to say that. because she has clients like Oprah and Trump and a smattering of Kennedys, but I really don't think latinum-lined celebrities are going to be popping into Michael C. Fina to buy a cake that they had no input in designing. And if they did? They'd walk right out as soon as they saw Weather Girl Shawn's frosted pink lipstick. Chick is living in a time-warp! And not in that cool '80s time-warp of mesh earrings, sweater dresses, purple mascara, and jelly shoes, either. No, she's one of those bitch high school girls, who even in ninth grade had their hair and nails done every week, wore doubled-up Izods, exclusively white Guess? jeans, and snapped their gum continuously. Like cows. Anyway, way to narrow your audience by following an example of excessive expense, Matchstick.