Ryan insists on mocking up his new tagline. He's definitely beer-goggling now. Marcela is not amused. She keeps telling him it makes no sense. "And then we're hitting it with 'play' and thenifyou jussay it, even ifitduzzint make sensss: 'Need we PLAY more?' It's frickin' geniussss," Ryan slurs. The camera takes care to expose his double-fisting. If Ryan were actually arguing that something could come out of their sports analogy and play, maybe it would work. But...no. Just no. Ryan thinks it's got "cadence." Ryan's got the same squinty smile on his face that my roommates and me dubbed the "Drunk Purdy Face" after one of our other roommates. Big, wide smile with mostly closed, happy eyes. Marcela follows Ryan out of the room and laughs that he's drunk. "So?" Ryan asks. "Yeah, so, need we drink more? Come on, it's perfect!" Ryan confessionals, "I know my judgment's impaired a lilbit. I wouldn't be driving anywhere tonightbut I'mediting a video. I'm trying to see it from a creative standpoint. Youknow, VincenvanGogh cut his ear off and made some beautiful art. So I'm having a couple of beersandmakingavideo, you know?" Dude, van Gogh was INSANE -- what's your excuse? Back in the editing room, the camera focuses on five beer bottles as Ryan slurs his way through another suggestion. He wants to pop some subliminal messages into the video. He also guarantees that no one else has done it. Chuck, the long-suffering editor, plays back the video with the Song logo flickering in the middle of a scene. "That is SOOOO SIIIIICK!" Ryan shrieks. "Who does that?!" "You," Marcela tells him flatly. "Right! Me, that's who!" Ryan agrees, glad they cleared that up. Ryan admits that it doesn't have anything to do with what they're doing, but he wants to see it one more time. Chuck does it again. Marcela doesn't like it but tells Ryan it's his call. "Just one piece of sublim -- sublimnilaization," Ryan Dubyas as though he's on the 2000 campaign trail. Marcela once again tells him it's his call.