All Primarius does is scream, chant, and have Hateful Jim rap into a mike that no one should have ever given him, especially since he's always more than happy to dramatically wear his voice out. They repeat, "It's time for Tide-to-Go!" The street performers perform and the acrobats…bat. People on the street are seen walking by with their hands over their ears. Arnell and his Gentlemen arrive and frown at the proceedings. Bethenny bitches about their "desperate" efforts. "Primarius is going to win! Again!" Sarah prides. Later she trips and falls. Given the ear-splitting pitch of Carrie and Sarah's voices, it's clear that the both of them were either a. cheerleaders; b. sorority chicks; or c. fire trucks in a former life.

Judgment day. Arnell fakes some talk with his "people" before Martha walks in. Arnell tells Martha that while one team might as well have stayed home, the other team "hit it out of the ballpark." Like, you're a brand inventor, dude -- why don't you go invent some more creative corporate-speak! The teams come into the room. Arnell is thrilled with Matchstick. With Primarius? Not so much. He says -- and I quote -- "I was completely and totally underwhelmed. I think there was a lot of chaos on the street." No, that was just Hateful Jim. "I mean, it was the most pathetic display from a communication program ever. In fact, I would have been removed from the equation with a client instantly if a client had seen that. It was almost damaging to whoever saw it today," Arnell goes on. "So," Martha says, wanting to be very clear, "this was a failure." "Yeah, it was actually a waste of my time to go over there," Arnell zings. Except that you were on TV when you went over there, so...riiiiight. I almost expected Martha to exfoliate salt into the blistered flesh by apologizing to Arnell for the wastage of his time, but all she says is that she's disappointed and will see Primarius in the conference room. Turning to Matchstick, she says that she really likes to get to know her employees, so she's inviting them over for breakfast at House Arrestford. Given that Martha sleeps about two hours a night and gets up at four AM for breakfast, I don't think that's much of a reward. Martha adds that Arnell is her neighbor and might be persuaded to join them at the plumber's crack of dawn for breakfast.