Primarius huddles as Dawna observes that, with only three of them left, they all have to pull their weight, no matter what spastic buffoon is project manager. On a completely unrelated note, Jim is project manager. He observes that Marcela is PM for Matchstick, and whenever he and Marcela do the PM throw-down, he wins. Which is a smug and obnoxious comment, to be sure, but on Jim's own sliding scale, it actually registers as humble. After all, he didn't predict he'd thresh Marcela with his scythe of tenacity or anything. Bethenny suggests to Jim that they "definitely get a publicist" to help them out, so just remember whose idea that was. Dawna finds a PR firm online who apparently handle nothing but "pop-up retail" shops, and Dawna interviews that with such a big task and only three team members, hiring the firm -- Lime Public Relations -- to help them out was the best course to take. Bethenny asks Dawna if Lime has ever done anything coffee-related before, which seems a little dumb to me, because it's not like coffee is this exotic niche product that requires extensive experience with it in order to sell properly. It's coffee. Dawna agrees, saying it's not about the coffee, it's about the display and the PR. And also about people dressed up as cups of coffee, but we'll get to that later.