Over in the Net Worth cab, Chris is gassing on about how great it is to have the three guys working together like this. And just them! No interlopers! Bren interviews that he's "really excited" about joining this allergic-to-victory team. With his tie askew as usual, he says that he intends to help the team break its losing streak. In the car, he says, "Dude, it's three guys, and it's a car. I mean, just think about it. Two chicks and one guy over at Magna Corp?" Chris and Alex cackle at the very thought, because everyone here in the year 1952 knows that girls don't take any interest in cars, and companies don't have any interest in selling cars to girls. Can you imaaaagine? And then Chris rubs his hands together and says, "Excellent," all allegedly hilarious, which he isn't. It really is amazing how these people fail to learn, if nothing else, how much of a moron you can wind up looking like if you don't watch the way you present yourself in moments like that. They really ought to go around much of the time thinking, "How dumb will I look if I lose?...How dumb will I look if I lose?..."

Magna arrives at Kaplan Thaler, which apparently paid for the placement and is thus being named as the advertising agency in play here. And having its sign shown! Good God, people, it's the biggest day in Kaplan Thaler history! Inside, the team oohs and aahs over pictures of the Solstice, and at its remarkable MSRP of only $20,000! It's so affordable and attractive! It's the car you've been waiting for! You are getting very sleepy! Carolyn comes in and sits down, and Kendra explains that she wants to appeal to the emotions of the buyer, because ultimately, a car like this is an emotional purchase -- as opposed, presumably, to a practical one, which I think is fair to say. I would love to hear someone ask, "Now, how would you fit, say, your kid's soccer team in this car?" Kendra interviews that her plan for the brochure is "a love affair with a car," in which every page will show a different emotion. Craig says that they need their "theme," and then he interviews that Kendra shouldn't be just planning to use great pictures accompanied by large-print words. Yeah, pictures accompanied by text? That will never work! "She just doesn't get it, much of the time," he says.

The Trump motto this week is "Pulling All-Nighters," and of course, he knows all about this, because he works so hard. He tells us that he's seen people "go days and days without any sleep" to finish a deal. Days and days? I really don't know about that, although I'm sure if his people do pull all-nighters, they're the biggest all-nighters in the country, so it makes a certain amount of sense. We watch as he makes a generic speech to a crowd about loving what you do (objection: irrelevant!), and then he tells us that if you don't have the physical or mental ability to do all-nighters, "you better be doing something else."