Magna enters the studios where the interior shooting is going to be done, and we get our first good look at the Solstice. It really is very pretty, but to me, more than "sexy car," it says "cartoon car." Like, I kind of expect it to have googly eyes on the front and a grill that turns into a mouth that opens wide and says, "How's it goin', fellas?" I mean, it's pretty and everything, but I don't exactly think it says, "Stud." Kendra asks Craig to stay here and supervise the shooting of the car. She interviews that she wanted to leave him there so that she and Tana could go off and do the exterior shots. As Kendra talks generally to the photographer (I think) about wanting shots of the "curves" and "lines" of the car, Craig complains that she "began micromanaging" the shoot. Which...I mean, that's just not what micromanaging is. Micromanaging would have been leaving a list of what shots to take and what order to take them in...that's micromanaging. "Get shots of the curves and the lines of the car" isn't micromanaging, to me. That's just managing. But of course, Craig doesn't feel like she delegated enough and so forth, because he's sort of primed to feel offended in the situation. I think Craig doesn't like management at all. I think he likes to be left entirely in charge of an entire area of a project, which really isn't necessarily what happens when you aren't your own boss. Kendra leaves; Craig pouts.
Net Worth now visits its studio and looks over the car. They all admire it. Bren compares the car to a beautiful woman, rather predictably, and with a certain aggressive lameness that suggests both unoriginality and underlying unctuous sexism. Bren becomes enamored of a little tag on the dashboard that says "Solstice" and features a little line drawing of the car. He instructs Chris that they have to incorporate that tag. Bren tells Alex to make sure to get "plenty of interior pictures," and makes Alex write it down. Bren is surprisingly bossy. Alex makes a note. Chris and Alex send Bren off to work on "research" for the copy that will be in the brochure. And why? Because he's "very well-spoken," because he's a lawyer. Pfft. That doesn't make you well-spoken, for God's sake, and it certainly doesn't qualify you to do marketing writing, of all things. Give your marketing writing to a lawyer, and you'll get back a brochure with footnotes. Chris goes with Bren as Bren goes off to work. Alex is left behind to do the studio photography.













Comments