The next thing we see is Elizabeth, telling the team about the new concept. Ivana is making a bitchy face, and Raj is outright scowling. Nice thing you're doing with the hair, by the way, Raj. I'll come rub your head next time I need to lubricate a hinge. In an interview, Chris complains about all the time they spent on the original piece, and how Elizabeth then decided to change it. Elizabeth tries to smooth things over with the team by admitting to Ivana that she blames herself, because she should have probably insisted on a different approach from the beginning, and Ivana launches -- you guessed it -- a personal attack. "I have a feeling if we went with the testimonials, you would have said that we should have gone this way." Which is, you'll notice, completely counterproductive at this point, and does absolutely nothing to advance the situation. Any of these people should have been able to see that the more they attacked Elizabeth, the more she couldn't deal. And certainly, it's on her to deal, but if they were being pragmatic and genuinely trying to win the task, they'd have backed off, at least until they could talk to Kevin, who they have every reason to believe is sane.
When Ivana and company start to pick on her, Elizabeth reaches the moment when she irretrievably blows it, by being -- as she has been before -- unable to rest comfortably with the fact that anyone dislikes anything she's done. She is such a preposterously obsessive pleaser that whenever people put her down, she completely lets it get to her and decides that she must be wrong. So in the single worst decision she'll make all week, Elizabeth concludes -- as she explains it in an interview -- that once again, she has to start over. No! You don't! You're the leader! Tell them they'll just have to live with it! Sigh. Basically, Elizabeth came very close to fixing what her team was doing wrong, and then she let these idiots talk her out of it, losing her one ally on the team in the process.
Meanwhile, Mosaic has a meeting in which Andy plays them the inspirational music he has chosen. He explains how the ad will say, "When was the last time you were fearless?", and then a SWAT team will bust down the door. Kelly and Maria and Sandy all leave, all eye-roll-y, and Maria actually winks condescendingly at Andy as she leaves the editing room. It is so obvious to me that Andy's concept -- leaving aside the question of execution -- is good that I don't understand how they can not get it. I knew from the minute he started explaining it that Andy was on the right track, at least given what Deutsch said he wanted, and I fail to understand how the rest of Mosaic failed to notice, unless they were determined to hate whatever he came up with, for the simple reason that he came up with it. Down the hall, Maria leads a back-room bitchfest, in which she explains that it's so stupid that there isn't more "sex appeal," since the target market is 18-35. Does she truly believe that 18-35-year-olds cannot be marketed to with anything but sex? She is an idiot. If the young demographic you're talking about couldn't be moved by anything above the waist, they wouldn't be very likely to risk their goddamn lives in public service, now would they? Good Lord.