Backbone's brainstorming. They decide to be pirates looking for treasure, and the treasure is Australian Gold. But the guys are going to "fight cleavage with cleavage" (TM Meat Loaf) because they know the women will be using their Playmate Hope in a bikini. So they'll have ladies dressed in gold somewhere in the glass box with their treasure. Or something. Busey thinks (or, rather, knows instinctively) it's a bad idea, because he's never seen a pirate movie where pirates are putting on suntan lotion. Not Johnny Depp, Geoffrey Rush, or Orlando Bloom. So, what, he's seen just the one pirate movie? Mark tells Busey he's standing by this and he'll go home if it goes bad.
ASAP. La Toya puts Nene and Marlee in charge of creative, Hope is going to go buy stuff, Star is in charge of graphics. Nene tells us that La Toya "gave herself... nothing." They brainstorm, which involves people throwing out ideas, and La Toya blankly saying, "Um. I don't know." Marlee shit-talks about her behind her back. Nene rolls her eyes a lot. La Toya says, "I'm thinking..." then trails off. Star interviews that it looks like they're going to lose another creative task to the men. While they're still brainstorming, Steve, Tomisue, and Melinda (who also works for their company) come in. La Toya asks them a couple questions, about demographics and the product. They tell the ladies that their logo, Sydney the koala bear, is very important.