Rush Time! Sean writes a ten-minute love letter to the Xbox, boilerplate from every other product placement orgasm of his we've ever had to sit through, and then tells us he's "decided to step up as Project Manager" due to the "flowing" of his "juices." Where they are flowing is his chin. Ivanka arrives, and he delivers his collection of Xbox love sonnets to her again, with Lee playing backup on accordion, until Ivanka agrees to perform the ceremony so that Sean can finally just marry the fuckin' Xbox. Their actual concept is clever, because Lee (and I think maybe Sean) knows what he's doing: "360 Degrees of Interactivity," with all the different stations. Ivanka says the idea "is a good one," but that the task will "hinge upon their ability to bring this all together." I wish that were true, but the other team screws the pooch in such a non-AKC approved manner that it will actually just come down to concept qua concept. Rusher One and Rusher Two scream at two different teams of signage guys about their amazing ideas. One is the tragic Adrian, whom we'll get to know pretty well, who's doing the circular floor and ceiling panels (with the green Xbox swirl), and another guy the ill-fated wrap to go around the whole setup. Adrian promises the floor and ceiling by midnight, and Lee pats himself on the back for us about how they managed their time by outsourcing all the components to "printing professionals." I'm impressed, I really am. At the risk of repeating myself: Lee is the best person here. He's just also, unfortunately, the worst person here, and not in a way that I think means he's a good businessman. He wants a good smacking, one just hard enough that it won't knock loose his prodigious skill.













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