Don says what they did like about the women is they use of the name "Trump," some of the on-point verbiage. Don says he likes to memorize these, but the negatives were too long of a list so he'll have to read them. The ad was cluttered with a sprinkling of buzzwords. The ad was literal instead of conceptual. There were too many photos. There was no emotional connection. There were technical problems with the ads. The pitch was too formal with Star speaking and the team chiming in with singular words. The pitch highlighted the collection but said little about the ads. They felt like the ad was a flier for a sleazy strip club. Don says he believes the words the executives used was "Greek tragedy." Trump says he's been doing this show a long time, and he's never had a list of negatives like that before. They get to look at each other's ads.
Trump looks at the men's ad and says it looks more like an ad for Trump ties. He asks whose idea it was, and Lil Jon says it was his because it was addressing the question: Have you ever wondered what it feels like to be Donald Trump? Trump says it's a lot more than a tie. Eric asks if they've ever read that much copy in an ad for a hotel collection. Don says it's a little generic, and has been done before, which he says they were told not to do. Trump tells Meat Loaf the executives didn't like their ads or the ladies' ads, but since they didn't have a phone number or website they have to assume they lost, right? Meat Loaf says that's a major flaw.
Trump asks the ladies what they thought of the men's ads, and Star says they weren't bad for a different task. The ads that have hotels work. Don says at least they had two hotels and luxury, where Star's ad had only luxury and could have all been at one hotel instead of a hotel collection. Close-up of their cluttered ad. Star says they were trying to promote the luxury of the brand. She says she's sorry they missed the mark. Trump says their ad is a lot more cluttered, and it's not an ad for hotels. John Rich says he feels like the customized service is the thing that the women missed, because it's what sets Trump apart from other hotels. Trump sighs and says it's time to tell them. The execs didn't like either ad, and felt there was no winner. But they felt the loser was the women's team. He doesn't give Rich a total congratulations, but Rich will get $20,000 for St. Jude. They head back to the suite, and the women stick around for a firing. It's not looking so great for control freak Star, is it?