ASAP gets to work in their fancy Trump suite. Star explains this task is less about showing off amenities at each hotel and more about showing off the brand of the hotel collection. Star says it's intimidating to do a task for your boss that's so close to his heart, with his daughter leading it. Cue Ivanka and Jim coming in then. Ivanka says it's "fun" to get to be the executive this time. Jim explains that there are five or six brand values they use as filters: Is it uncompromising? Is it absolutely inspiring? Is it glamorous? Is it the best of the best? Ivanka tells them the industry is very generic in general, and Trump likes to be different. Jim wants the message they put out to be a new perspective on things. They give Backbone the same speech: They want to break through the clutter, not show the same ads as everyone else. Jim boils it down to three words: "Live the life."
ASAP. Star tells her team they're not doing any boring service pictures. They're going to celebrate the lifestyle. She brags about all of the fancy traveling she's done and says she knows as much about luxury as she does about living. She comes up with a concept: "Individual elegance. Collective luxury." She wants to show a picture of "ladies who lunch" and one of Hope by the bath. La Toya interviews that none of these concepts are creatively different, but when you're dealing with someone like Star, you can't tell her anything. Star puts different ladies in charge of each photo, and La Toya explains to us that Star thinks like an attorney, so she assigns things in such a way that she can shift the blame somewhere else if they fail.
Backbone. Rich says this is the most challenging task of the season, even if they had more than three people. He tells the other two that when he thinks of Trump hotels, he thinks that he can't afford it and it's for people who land in helicopters and stuff, like Trump. Lil Jon thinks maybe that's their concept -- using a green screen. Lil Jon says he doesn't care about hotels; he just goes there to sleep. He says he's concerned because women are more concerned about the luxury aspects of a hotel. Meat Loaf has an idea about a mirror looking into the future that makes no sense. John Rich says Meat Loaf's a riddle wrapped in an enigma and he has no idea what in the hell he means. Rich says he was just thanking God Busey wasn't here or he'd jump off the building. They decide their concept is "Live the life." They want to get the point across that if you want to feel like Trump, you stay at a Trump hotel, where they're trained to make everyone feel like Trump: "Live the life." Trump's life, I guess.
Star tells us she has the ability to highlight her team's strengths and minimize the weaknesses. She decides to put Nene and La Toya together to run errands, which Nene says she knows was strategic on Star's part. So Nene brings it up in front of everyone, and says that she can't really work with La Toya after La Toya's been throwing her under the table [sic] in the boardroom. La Toya says she only said those things because she really thought Nene didn't like her, which Nene says isn't true. Star says they have time to work this out right now, but then she wants it be done.
Backbone. Eric Trump shows up to check in on them, which Rich says is more stressful than usual since it's a Trump business. Eric asks where they are on the creative, and Lil Jon reads him their concept, which Eric thinks is interesting but longwinded. Then they tell him that they'll have a picture of a man dressed like Trump, but you won't see his head to get the concept that everyone's treated like Trump at the Trump hotels. Eric asks if they think the girls have an advantage on this one, and they absolutely do, but they're not threatened and are "going right at it," says John Rich.
ASAP is using their advantage to wait for Nene and La Toya to sort out their issues. La Toya says she really felt that if she called Nene, Nene would hang up on her. She says that she felt Nene didn't like her, because she rolls her eyes, and she doesn't know how to take that. La Toya tells Nene she loves her and knows she has a big heart, and would like to give her a hug. Nene interviews that maybe she shouldn't be so rough with La Toya. Star tells them all how much she loves working with them, and asks La Toya and Nene if they are okay going together now. They are. Nene says she's still not sure if she trusts La Toya, but she's trying. Star says the boys are really in trouble now, because if you can get five women to work together, you can do anything.
Star sends La Toya away at 1 p.m. and tells them she'd like them back by 3. That's when the photographer shows up to work on photographing the ads. Star starts making calls to order stuff (including Ivanka jewelry, which has to be a wise decision). They're going to wear the jewelry when they're ladies who lunch, and Nene calls and suggests they get manicures since their hands will be in the ads. Star loves the idea, so they all get manicures. Star looks around with their diamonds in the background and manicures happening and guesses the guys aren't doing the same thing.
Clowny music as we cut to the guys, sitting around staring into space. Rich wants them to be quick with the photos. Meat Loaf is going to get "the globe" (whatever that means) while the Jo(h)ns stay behind to continue working on their words. Rich tells Lil Jon he has a sentence here he's not smart enough to write, but he thinks he wrote it: "The Trump Hotel Collection is a group of distinctly designed, architecturally superior luxury icons." They both love it. Rich says that it's a completely different vibe when Meat Loaf is out of the mix, because they're both focused and they work well together. Rich says Lil Jon is a lot more than diamonds in his teeth, dreadlocks, and his persona. He's a smart person with a powerful mind.
Don shows up at ASAP and says his wife wouldn't love that he's sitting on a couch in the penthouse with a view like this with a Playmate. Star agrees. But she can probably comfort herself with some money. Star explains her concept to Don, and he asks when they're filming the bathtub scene with Hope, because he'll be back for that one. Oh man, is he ever his father's son. Star interviews that she feels very confident in the concept, but it's a lot of pressure because it's the Trump family name. HAS SHE MENTIONED THAT?! Don says the women seem pretty organized, but they might be missing the big picture by sticking to older men and ladies who lunch, instead of targeting a younger demographic.
Backbone. Meat Loaf heads off to photograph the butler, which Lil Jon doesn't like, because Meat Loaf has a different idea for the concept. Rich says that Meat Loaf can't do what Lil Jon's doing (putting it all together) or what Rich is doing (writing the words), so he has to be where he is. Meat Loaf directs his model by telling him he's the best of the best, and no one's better than him. Meat Loaf says he finally realizes all he's learned in his years acting and performing now that he's directing a photo shoot. So, a forty-year career has all led up to this one reality-show photo shoot.
ASAP. La Toya and Nene are having a heart to heart in the van. Nene asks if La Toya's going to call her when she comes to Atlanta. La Toya replies that when she comes to Atlanta, she's staying at Nene's. La Toya interviews that she holds no animosity because it's toxic, and she thinks Nene's letting things go too. It's actually sort of cute. Are they the cutest couple or what? Star interviews that she told Nene to get back in an hour and a half when they left, "but I must have been smoking some of those funny-smelling cigarettes," because you know, this is Manhattan and there's crazy traffic. Star says they were delayed in starting the photo shoots because Nene was in charge of the photo shoot with Hope in the bathtub. When they finally get back, Star tells Nene she has five minutes to get started. Nene interviews, "Bitch, you're setting me up." Then Nene tells everyone to shut up and let her work. Star comes in and directs her, and Nene tells her to go away. Star comes back in and asks if they're still doing this shoot. Nene yells at her that they've barely started and she wants it to look right. Nene says no one will snap at Star but her. Then she interviews that if you give her a job, let her do the job because that's how she rolls. La Toya walks out of another room then and sing-songs, "'Cause that's how she rolls." They both giggle. See? Cute.
Backbone. Rich says they're using pictures of the Trump buildings along with their original photography. They start to look through the butler photos, and they are all exactly the same: The guy stands there, stern-faced, staring straight ahead. Rich wonders why take all the photos if they're all the same, and the guy looks like an undertaker. Lil Jon says it's not how he envisioned it. Rich says this was the most crucial photo, and it was supposed to be a butler looking friendly and inviting. Lil Jon suggests chopping his head off, with the arm and the towel. Rich tells Meat Loaf they needed him smiling, and Meat Loaf takes the blame for that, because he wanted the guy's attitude to be that he's the best, not to smile. Meat Loaf interviews that if he'd known that's where they wanted to go, he'd have done it, and he totally screwed up.
ASAP's shooting the ladies who lunch photo now, which La Toya's in charge of. It's the last shot of the day, and Star's appalled when she shows up, because there are no flowers and the food isn't in place. It doesn't look like luxury to her. The lad