Stephen and Trace, meanwhile, are already handing out flyers for their sandwich, courtesy of a printer Trace found that's three blocks away. So much for Carol's home field advantage (again). Stephen tries to get through to the people who are actively ignoring him, saying to the camera that they think he's crazy. And then he admits, "I am crazy. For JAYSUS!" Does he really think he's fooling anyone?

Hydra's flyers have finally arrived, and Piers is trying to get people's attention by waving them in their faces. And, when that doesn't work, doing the rude-barker shtick that served him so well during the Broadway task. "You like Lennox Lewis?" he asks. A couple of tourists chicks say no. "Nor do I," Piers says, and promises never to talk about Lennox Lewis again after this. I'll believe it when I see it.

Stephen talks about how great it's going with his and Trace's combined celebrity. And over at Hydra, Carol is behind the counter, giving the "Champ Sandwich" the hard sell while Lennox works the crowds outside and in the store. Lennox claims to be the ultimate marketing machine: just put him next to anything and have him smile. Piers, you've created a monster. Or should I say another monster? ["How dare you assail Piers's children like that!" -- Joe R]

Ivanka shows up and says hi to Lennox, who points out Piers flailing helplessly with the flyers on the far corner. Inside the sandwich shop, Carol hands Ivanka a sandwich, and although she tries to politely decline in favor of the long line of waiting customers, she agrees to take a bite. She likes it, and interviews that she thinks Hydra might have another win on their hands. And then she hurries out of the camera shot to throw it up.

Stephen and Trace really seem to be moving the Cowboy Clubs, which at $2 per in Manhattan, can't be all that hard. Even if they are open-faced concoctions on flatbread circles the size of your palm. In fact, they sell out and have to make more. There are lots of porny close-ups of the sandwiches going into the grill, making me hungry. But then I remember that those sandwiches had Stephen Baldwin's fingers all over every individual part of them, and that helps.