Charmaine and Gold Rush are in the car by 7 AM to get to the presentation, shivering with anticipation and talking up about how the delivery should be like a two-minute deal that's very simple and just ties it all together, their basic ideas and the driving campaign stuff behind the billboard, and everyone nods sleepily, because they've got it in the bag. There is no mention of the twee as fuck plastic baby at this point, which: small favors, because I would have lost interest at this point, had I known what they were planning as a backup.