In the ongoing effort to spoil the endings every time, the Trump motto this week is "Know Your Market." Trump lectures to the camera about how whenever he builds anything, he knows what the market is. And what is the Trump market? The insanely rich. I mean, it looks that way, at least. I've never seen anything by Trump on sale at Sam's Club. We see him pimping his books, and he talks about pinpointing the market and whatever. And then we are with Jen M. and Elizabeth as they visit with buyers. One woman tells them that the "focus of the line" will be the selling point, more than colors or fabrics. Another guy tells them that themes would include quality and luxury. And, judging from the clothes both teams are going to produce, another theme would be "total impracticality in any actual work setting." Another one tells them that the line can't be priced in such a way that it's out of whack with the other stuff in the store. Jen says that while the buyer meetings were a bit rushed, the buyers gave a lot of useful information.
Whistling confrontation-in-a-broken-down-saloon music plays as Wes, Kevin, and Andy go to meet with the buyers. Kevin thinks the win will be about selling the line, so talking to the buyers will be an important step in the process. Furthermore, as Kevin says it, since these are the actual buyers they'll be dealing with, they're "trying to generate a little sympathy and set the bar low." In the meeting, one of the buyers wonders how guys in suits can be trying to do women's clothes anyway. Kevin tries for a suave, purring, "we know what we like" answer, but the guy comes back with, "I'm just trying to think of all the very successful straight male fashion designers." Heh. Uh, it's a fair point. The guys look unhappy. So do the world's few straight male fashion designers, who are all, "Oh, marginalized again."