Team Fortitude (that's the Poppy, Stephanie, Anand, David team) sits and discusses. David puts Poppy and Anand in charge of the models. Then they all quickly come up with a concept: They'll have a black and white bar scene, with only Trump's shirts, ties, and cuff links in color. David says that will take the focus off the good-looking people in the ad and put it on the clothes. Team Octane is also figuring stuff out. Clint thinks that this should speak to power, sex, and wealth because those are the three things Trump is all about. Liza thinks maybe they should do a guy's day in the suit, but Brandy was thinking the morning-after scene, with the woman wearing the men's shirt. Clint loves it, but Liza looks a little shocked. Clint even wants the words "power," "sex" and "wealth," but Liza doesn't think sex is really part of the Donald J. Trump image.
Clint and Liza head out to run some errands for the task, while Steuart and Brandy head to Trump Soho to find the models. Since they haven't shown up, though, Brandy tells Steuart that they are going to have to be in the shoot. Because he is totally in love with himself, he's happy to do it. Clint thinks that, while this probably makes Steuart happy, it could come back to bite them. At Fortitude, they have a lineup of models ready to come in, but David falls in love with the first one, telling him how much he loves him, how he can imagine pulling his hair to the side, and that he's the face of this campaign. Anand thinks someone's got himself a mancrush.
Eric shows up to check on Octane. He's glad to see Brandy took the initiative to put themselves in the ad when the models didn't show up, but he thinks it's a risk to spend this much time in hair and makeup when an ad has to be made. He also thinks their concept is a little risky, so they have to be careful not to go too far. Back at Fortitude, David's boyfriend is photographed, and she and Stephanie are both in love with him. David squees: "God, he's good, though, isn't he?" Poppy thinks the model's neck is too small since the shirt doesn't fit him. David doesn't care, though, because he might go gay for this model. He actually says that if he didn't have all these kids, that's what he'd do. His poor ex-wife.