Heidi finally tells her that -- if you haven't noticed, and apparently you haven't -- there's been an executive decision: Shut up about the Bravado Bowl. She hangs up and tries to get back to business; Marisa calls again. Her new idea is to have people in chicken costumes on a couple of intersections in a mile radius. Which is a good idea. She qualifies this, again, with how "original" it would be, which is not true on several levels, and again she's wrong by being right. The chicken suit thing is El Pavo Guapo corporate strategy and has been as long as I've been alive, to the point where it's a Hollywood cliché, like, Brad Pitt spent time in the chicken. The only person in America that hasn't worn a chicken suit at some point is Toral Mehta.

Heidi tells her this is not a good idea, but she tells her this for the same reason that they've created a Bowl nobody will want to eat, and it all hearkens back to the NPR "World Café"/"World Market" screwup back in the day of Rebecca, in that just because you've slurped down the California yoga red diet pill doesn't mean most people have. Irony in consumption is the province of the rich and bored, not people who live in their cars. El Pavo Guapo does a lot of stuff with citrus, of course, and even Wendy's has their Mandarin oranges, but the bottom line is that nobody wants to deal with fusion flavors when they're already driving down the highway eating chicken and rice out of a bowl. I personally think the whole thing is gross -- I can admit that it happens and I support it in theory, but it's not going in my mouth, and the majority of that is not my passion for bland and tasteless food, but in fact my trouble with the texture of mango, which is disgusting like brain or Nerf, in terms of mouthfeel -- but I also know it's not commercial.