The band is recording the jingle when Joan pulls Jesse aside and asks if he thinks it should be a little peppier. Jesse's all, "Uh..." and Joan says radio needs to be zippy. Jesse thinks they should do a slow, medium and fast take. I guess that means one of each. Joan agrees, but wants Jesse to tell Clint, which is weird. Jesse says Joan's using him as her liaison to Clint. Which is so odd after last week. Jesse asks if he wants to try one a little faster to try both, and Clint agrees and does it faster, too. Joan likes it, but Clint likes the lazier feel more. He interviews that he's evolved and gotten better at "making the team feel like I am listening," but that he still has the right to accept or reject what they come up with. He likes the slower one, and Joan's annoyed.
Don checks in on Annie and Brande, who are trying not to despair. He asks what they have that KOTU doesn't, and they think they understand the brand a lot better. Annie's a mom, so she gets it, but she thinks the jingle is going to be too important. Brande asks Don if he wants to see her in the mermaid outfit tomorrow. He proves he's his father's son by saying nothing would make him happier, and "as skimpy as possible." Clint's listening to his jingle, and Joan would like to add "Cluck, cluck, cluck, cluck, cluck. Splash" at the end, but that doesn't do it for Clint. He thought it was funny and cute, but a risk they didn't need to take, since there was no way to know how executives would respond to a cartoon of their image. Ivanka comes to check in on KOTU. She likes the song, but says it's more classic, and wonders if that's what they wanted. She interviews that it will ultimately come down to whether Clint listened to what the executives were looking for. He tells Ivanka he went with something lazy that people would like to sing along with. She nods, clearly thinking he's not listening to her. And she's a Trump.
Brande and Annie are working on the commercial they wrote, which they think isn't the hard part. Brande plays a mom in the commercial, along with some voice actor. Annie interviews that Brande tends to not be a creative force, but she's pulling her into that, because she needs her to be that. Annie wants them to do it again, because it was a 34-second commercial instead. It's really pretty straight-forward and boring. KOTU's coming up with theirs, too, and Clint wants to be funny. He comes up with a concept to say "Did you know?!" followed by facts about the tuna. They have voiceover people doing it, and it actually sort of works. The bits after the "Did you know?!" rhyme, and they're sort of funny, even ("It's good for your thighs and good for your heart"). I think we have a winner, folks. Jesse and Joan aren't happy with one of their voice actors, though, so they act it out for him, but the guy still doesn't do it right so they go in the hall and decide to give the actors one more take and then just do it themselves. Jesse tries to be funny, and asks Joan, "Did you know we were going to be better?," but she doesn't get it and just says, "Yes. Yes."