Apprentice

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DeAnn Welker: B | Grade It Now!
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Ice Cream, You Scream

Previously: There was a recession, and people lost their jobs. But Trump's here to help by hiring one of them. Sixteen people were competing, but a bossy pageant princess got the boot a week ago -- even though Trump didn't really like either team. And we're more than three minutes in before we get anything new -- which was okay when this was a padded, two-hour show last season, but is that really necessary now? Anyway, in the suite, the women class it up by toasting to losing the "wicked witch." [I would have thought that was Mahsa. -- Angel] The men, meanwhile, decide Angry David will be their next project manager. Clint worries it could be their "kiss of death." Or, you know, David's. Shortened "Money, money, money" credits. I guess they cut here to make room for reliving last week's episode in its entirety.

Next morning, the contestants are lined up in a park when Trump arrives with some henchmen (George! and Don) to tell them they'll be selling ice cream, and winning is simple: Whoever makes the most profit wins. Poppy steps up to project manage for the ladies. They head off to set up their plans of attack. David talks about sucking people in with costumes, and he puts James (who wanted to fly under the radar, but he's from New York) in charge of location. The ladies decide Mahsa will be in charge of location, and Stephanie will be in charge of sales, with three other people. Poppy puts Liza in charge of accounting, even though she interviews later she's never done any sort of accounting ever. Let me guess: They're going to have money problems in a challenge that's all about profit.

The guys -- decidedly not in costume, by the way -- are busy selling in Union Square. "Selling" here seems to amount to just screaming about ice cream and hoping people bite. What a nice change from the "celebrity" version where they just call their rich friends, which I was sort of expecting them to do; I think I'd forgotten how this version works. Basically, they scream and flirt and consider this hard work. Especially for James and Alex, who just stand by and do nothing. Then they take off and find David to tell him the aggressive, hard-sell strategy is going overboard. James doesn't consider this a plan anyway, and would rather just move to a new location. David listens, and moves their ice cream stand, and tells the guys not to scream so much.

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Apprentice

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