Athena has decided to stay with Todd Davis as the face of LifeLock. Apparently he always has been, and they're going to stick with what's been working (at least they learned something from the All incident). Brian explains that he assigned the display design to Jesse, who comes up with an idea about hanging your CDs with all of your information in this little thing. I have no idea what he's saying, but everyone thinks it's brilliant. He tells us that he might look like a shithead but he does a lot of business at mass retail, so he knows how this stuff works. He thinks they should have minimal packaging. The graphic designer shows up, and everyone talks except Brande. She tells us she decided to sit back and let the more aggressive people say and do what they want to do. She spins it that she's "playing it smart by listening." She says she's just going to do exactly what she's told. She goes with Jesse to photograph a lock for their design. Melissa suggests "Peace of mind. Guaranteed." as Athena's tagline. She says, "I like punctuation in slogans. Period. Where's the beef? Question mark." Okay, as long as she's using that punctuation correctly, I might be starting to like Melissa. Annie says they're doing really well on time, with Jesse and Brande out running errands and her working on the verbiage. They decide on "Identity secured. Peace of mind guaranteed."
At KOTU, they're designing their graphics so that Clint and Herschel can go to Brooklyn and get the display built. Their graphic is basically a big safe with a lot of typography on it, including "Are you safe?" Natalie thinks it looks great. Eh. I agree with Joan. It's pretty boring. The boys head to Brooklyn. Once they're there, they meet a guy named Chad, who's going to build the wall that their graphic will go on. They immediately go to work cutting up boards and building stuff.
The Athena display construction team is sitting around doing nothing at 3:30. They say they've been there since noon, and they're hoping someone's on their way to tell them what they're supposed to do. Annie asks Brian if anyone's called the construction guy to see what timeline they can work with. He says no one has so she offers to do that. Melissa then tells us that Annie's trying to absolve herself of any responsibility. Except for the part where she just offered to do something that needs done, right? The construction guy says they need to be there by 4 in order to get done. Annie tells us that no one seems to care, so she will let Jesse know. She calls and tells Brande that they need to get over there. Brande blahs, "Okay." Annie repeats herself, so Brande says they'll head out. Annie asks if she can panic yet, but Melissa says no. Annie interviews that Brian isn't telling people what to do.