Tenacity's singing about Mister Sparky too. Curtis thinks their ads are really vanilla, and thinks they should be more daring. He suggests choosing a scenario that's more daring, or embarrassing. He suggests talking about a plumber going around and not just fixing the pipes. Holly suggests talking about how her husband always clogs the toilet. But they just don't think the executives will like any of this stuff. Cyndi chimes in that it's bland and not funny. Holly goes with straightforward, and Summer says that's how they're going to go. Cyndi says it's so boring on this team, and who wants to live like this. She says it's the Girls Wanna Have No Fun team, and then tells Curtis it's boring and he laughs and hugs her.
After the commercials, we're back with Tenacity again. They have a group of singers and musicians. Cyndi's directing them to be cool without going into the "makes-me-nauseous" world. Summer says that now that they're in creative, Cyndi will play an important role, and it was great to watch her in her element. She grabs a guitar and starts singing out a jingle. She interviews that she was horrified to be writing jingles about air conditioning, but admits it's really catchy. Curtis interviews that he really likes Cyndi and thinks she brings this great creativity and passion. And he loves watching her boss around the musicians and vocalists.
RockSolid is doing this whole "Ben. Ben Ben. Ben, Ben, Ben. Benjamin Franklin, the Punctual Plumber" thing. Ivanka arrives, and Bret asks her if she wants to sing. She does not. He tells her about the their ideas, and she asks if he's singing. He's not, but he's doing the voiceovers. They tell her about the "crack" joke, and Ivanka tells them it's definitely a risk since the executives told them not to do that. Bret promises not to emphasize the word "crack."
Tenacity. Eric shows up to check them out, and he gets to see the singers and band at work. He asks what they're doing on the creative side, and if it's something memorable, so they sing their jingles. He interviews they were doing a great job and sounded good, but he isn't sure it would separate himself from any other commercial you'd hear. He thinks it sounds generic. But he tells them it's "very interesting."