Tenacity is much more serious about the task. Holly is, as usual, sort of controlling the show. Summer assigns Cyndi the lyrics and music. Holly whispers to Summer to charge Cyndi with one specific task and then explains that Cyndi's creative, so it's all about how Summer manages her.
RockSolid arrives for their meeting with the Clockwork people. Bret quickly realizes they're right across the lobby from the "enemy," so Bret takes all of the RockSolid posters into their room and turns the other team's around so they can't see their slogans. The executives are standing there watching, and Bret's all, "How you doing, guys?" They look serious, but laugh after he leaves the room. See? Everyone loves Bret.
Tenacity's executive meeting is first, and they ask about humor. They wouldn't want to see humor at the expense of the plumbers. Summer says they learned they weren't going to push the envelope so they ask "Why Ben Franklin?" And they tell a story about Benjamin Franklin and his bathtub, which sets Cyndi off talking about how Ben Franklin took a lot of baths with women in France. She saw it in John Adams on HBO. Curtis interviews that this is his first time working with Cyndi, and her energy has to be harnessed. They finish their meeting, and Summer and Holly think it's going to be crazy for the executives to deal with RockSolid, because this task is all about not going to far outside of the box.
Speaking of, Bret and Sharon are fake-tooting when the executives come in. Bret gets very serious quickly, though, and asks what kind of feel they're looking for. The executives want people to think of "plumbing" and "Ben Franklin" together; same with Mr. Sparky and electricians; and One Hour and air conditioning. Maria asks how humor does in their ads, and they say it's difficult to pull off, although it's great when someone hits it. Bret says they don't want to make it offensive humor. The executives say humors have been the "butt" of jokes and Bret laughs, but everyone else... crickets. They explain how being on time is so important to them that they pay people back for every minute they're late. Bret says he can imagine a homeowner giving them the wrong address to get free service. Sharon laughs, but the executives don't. Sharon tells us later that the execs were very corporate, and she wanted to say, "Lighten up, boys!" But she didn't. When the executives leave, Sharon says they're going to fire all three of them tomorrow. Bret says they just need to laugh it off.