Forte brainstorm. Aubrey O'Day is quick to suggest they use a clock motif for their display, showing their model dressed as different types of women at various times in the day to show that the Ivanka Trump collection is for every woman. Echoing their sandwich shop diva one-upmanship from week one, Debbie Gibson thinks Aubrey is making it too much about herself at the expense of her teammates.
Meanwhile, over in the Unanimous brainstorm, Clay Aiken already has doubts about George when he incorrectly thinks they have to design four windows. Clay essentially takes over the meeting because George is slow to process information and -- as Paul Teutul noted two tasks ago -- not a super-assertive type. The guys want something unusual and unpredictable, so they go with twins. Because that's totally not the fantasy of every man on earth. Way to be really think outside the box, boys! Though the general concept of "twins" is greenlit, more guys (Adam Carolla and Paul, specifically) grow concerned that George isn't as strong a leader as he needs to be.
Ivanka and Scott from Lord & Taylor join the meeting. Dee Snider welcomes their input since the task is admittedly unfamiliar for the guys. To wit, Paul confesses that he's flummoxed that there is more to an outfit than socks, underwear, jeans, and a T-shirt. Ivanka tells them the target customer is a sophisticated, professional, aspirational woman. She moves to Forte's war room, adding that the core age range is 25-35. She also stresses that the concept of day-to-night, multipurpose style. The fact that she mentions time validates Aubrey. Ivanka points out that her signature color for the brand is coral, and Dayana says it's an obvious choice to build their palate around. Scott and Ivanka both warn the teams not to favor flash in their presentations over style that's consistent with the brand itself. So, says Scott, no circus sideshows.
Unanimous. For all his teammates' insistence that George doesn't pick up on things, he certainly has lit on the notion of day-to-night. They want to use their twin models to show the "same" person by day and by night at the same time. Arsenio Hall volunteers himself to style the ladies. George puts it best: "Arsenio has elegance and style, but he also has panache. That man is amazing!" Le sigh, I want George Takei to talk about me that way some day. Adam thinks he and Paul should design the set. Paul offers to get the guys from his motorcycle shop to work up a sign, so they send over Ivanka's logo. Dee has to step away from the task to deal with his finger, which he broke during the last task. He's afraid that his absence will give the others reason to throw him under the bus.