Apprentice
Apprentice

Episode Report Card
Jacob Clifton: B- | 667 USERS: B-
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Lesson Four: Strap It Back

Everybody comes back in, and everybody's worried except for Toral, because she is a sociopath. The execs conference in Trump, and tell him that both teams performed very well. They say Zip is an original character, but maybe too geared toward younger kids, and that they're not interested in making a run at the cartoon business. Really, though, the problem is that there's no association with the brand -- the CBO and the VP of Brand Identity saying this -- and that although Zip is "fun," he has...nothing to do with Dairy Queen, or Blizzards, or anything besides how cute and funny and cool and spazzy Jennifer is. Meanwhile, Ginny the Genie evokes the "magic of Blizzard" and "the magic of DQ" and showed a good connection to the target.

Toral, with her extensive experience in marketing and advertising that didn't exist back on page one, gives us the rundown: the problem was a "superficial analysis of the brand," and she smugs up the place about how she was "pleased to see people finally put in their place." Trump, on speakerphone, asks if anybody wants to vote against Clay's exemption for next week. They're all silent, and Clay is very thankful. Josh admits that after all that, the reality is that "we did win under his leadership, he made decisions, he did a decent job." Although I agreed with Josh and Chris's original problem with the exemption thing, it still pleases me. I like Josh more than usual this episode. Maybe because he didn't have much to do. The guys, having won, will be playing the Mets at Shea Stadium. Felisha gets grossed out about losing, and Trump reminds us, "Somebody will be fired." The camera considers Toral at length.

Apprentice

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