Clay lectures Markus: "From now on, if I ask you to schedule something ASAP, don't do it for an hour later." I would have killed for him to then go on and explain what ASAP stands for, but he doesn't. Markus just ferrump-ferrumps about "No problem, my man," and Clay is so done with him. Clay wants to be ready by one and have all their research done, everything. The boys duck their heads and do whatever he says and it's mysterious.

In the midst of a whirling brainstorm, Felisha's spazzing out about how "We are the demographic!" but I don't know what she means. I guess most of them are small southern-towners. With the exception of Tooooral, of course, who is from the Principality of the Awesomosity of Greater Pretentia. Marshawn offers a spoon character: "Call him 'Scooper.'" I would call him "Spooner" and have him talk about Quairy Deen all the time, but it's a red-state world. Everybody says crazy words like "Spin. Spinning. Spinner. Spinner? Spinrius Rucker? Spurricane? Spinderello? Spinneret? Spindiplodocus?" and finally somebody decides to put Operation DUMBO Drop into effect, and asks Toral her ideas.

"Blizzard Blister?" Tasty. "Blizzard Booster?" Blizzard Ombudsman? "Boost-Off?" I'm June Allyson for Boost-Off… Felisha tells us that Toral was a "non-factor" from the start, and that her comments tend to be "completely off-track." She continues: "Blizzard bumblebee?" Kristi doggedly notes everything down on the butcher paper. "…Blizzamarole?" Everybody stares. "What did you say?" "Blizzamarole." They all laugh. "Yeah. [Look it up, I think she says.] Blizzamarole." Kristi looks troubled. It's ridiculous, but only because it's impossible to say, spell, or enjoy. Rebecca is asked for her list: "Zip. Zam. Zoom." Everybody loves "Zip." Alla likes it because it is short and quick and to the point, because in Soviet Russia, the trains run you on time. Jennifer goes off on how "Zip" is going to be totally cute and have "personality" and "big eyes and lips" and a spoon, and he'll have a magic backpack containing all the Blizzard ingredients and he'll "just zip it all together." I love Jennifer because, like, that's what would make her buy things: a giant milkshake with big cute eyes that just zips around and cheers people up! Toral asks if that isn't a little "goofy," and Carolyn watches silently. Somebody -- I'm guessing Kristi -- is like, "Duh, it's supposed to be?" Like, how delicious would a giant, erudite Byronic milkshake be, all rambling emotionally over blasted heaths and smoking a pipe in stentorian libraries. With a zippy little clubfoot. Gimme!