Lenny admits that this is a crappy feeling, and Trump asks him about which jingle was better. Lenny says he has no idea, because still nobody has explained "jingle" to him, and cracks that he is "the first Russian jingle writer" in history. Bill jumps up his ass about that, calling it a "crutch" because he's lived in America for fifteen years or whatever, and I originally agreed with Bill, both because I find Lenny to be lazy and defensive, but going back over the episode, I think it's pretty clear that Lenny actually didn't have any idea what the fuck he was doing. "We should have jingle bells"? "We should make it sound like a cell phone ringtone"? "How about the sound of a chicken?" These are not the remarks of a person who should be involved in jingle-writing. Either he's just that lazy that he was willing to go the distance and pretend the entire time, or he actually was in over his head, and I believe the latter. Trump agrees with Bill that Lenny should be more familiar with simple advertising stuff by now, and tells Lenny he's on "thin ice."
Trump talks to Charmaine about the lyrics, and unbeknownst to her, he's looking for the thing they are looking for from Charmaine: a hands-down declaration of responsibility for part of the failure. They've been building this case for awhile, Trump and Bill, and she has no way of knowing that, so she just double-talks about nothing instead of giving it up. It sucks, because she can't know that this is what they want, because Trump -- this season even more than usual -- has just the one idea about each candidate ("Lenny, he's a comedian," "Lee, he's the politician," "Charmaine, she doesn't take responsibility") that he can't fucking let go, and by which slender thread each of them hangs regardless of the true applicability. It's part of what made Rebecca good in the Boardroom last year: the ankle and the "integrity" and that was all of Rebecca that Trump could see, so she pushed it constantly, and Randal too, with his degrees. Or Tarek now, he was "Mensa Guy," and when that didn't work out, Trump re-named him "Overrated Guy," and at least Tarek seems to have figured that out. At least in the BR. So maybe in some ways it's best that Charmaine not attack her symbolic value directly, because he'd have to dub her something else, and if that happened this week, she'd become "Creative Failure Guy," and since that's kind of true -- she's great at a lot of things, but not the things that sexism says she's good at, like writing poems and fantasizing about horses -- it's kind of up to Bryce to keep her out of the BR this week. Which he does, explaining patiently and nonsensically that she -- and invisible No-Girl Leslie -- were absolutely not responsible for the only thing for which they were responsible.