On the Empresario side, Gene once again has no time to actually listen to what the client has to say, so he's just sent Nely and Carol to meet with Kodak. The Kodak folks are trying to explain the deal to them, and Nely keeps interrupting with questions like, "You guys make printers?" When she and Carol return to the team with their report, Nely's explanation is heavy on buzzwords like "experience" and "affordable" and "bringing printing home." "They're wrong," Gene interrupts. He insist that he knows better than Kodak does what Kodak needs. It's a Gene Simmons world; Kodak just lives in it.

Ivanka sits in on Hydra's planning meeting, which Stephen Baldwin has taken over. I'll let Piers take this one: "Stephen, unfortunately, by the time he's had 36 pints of Red Bull, is running around the room, basically some form of demented rhino with a spear in its back." Ha! Piers talks about the ink thing being Kodak's "knockout punch" in the printing wars, or whatever, so how convenient that they have Lennox Lewis and Tito Ortiz on their team. Stephen finally refines that into a tag line: "Kodak presents the ink revolution that's going to knock you out." Okay, so maybe "refine" isn't the right word.

Gene is literally micromanaging the application of the words "Kodak World" on the side of Empresario's trailer, while Nely talks about how Gene is more of a chairman-type who made her his CEO. Gene of course defines all this in his increasingly tiresome military terms. Omarosa interviews that Gene will make them do all the work, and take all the credit, but she doesn't care as long as they win. And as long as Gene flirts with her as much as he does with everyone else.

Trace Adkins, Vincent Pastore, and Lennox take charge of renovating their trailer's interior, and then head back to the Hydra war room in evening twilight to see how the graphic design is going. For the photo shoot, Stephen gets Tito and Lennox to lie on the table with their shirts off and boxing gloves on and their heads leaning against the printer, because they've been "knocked out" by the ink revolution whatever. Actually, they look like they just fell asleep waiting for their pie charts to come out. They finish up, and then when Stephen and the fighters roll off the table, all at the same time, the whole thing nearly tips over. Nobody is hurt, but they've spilled a cup of coffee all over the one laptop that has all their work on it. Morons.