Excel first, Randal interviewing that they have to work both "smart" and "hard" because there are only two of them, and then a shot of the ad: Shania Twain looking like she's just been hit in the head by a cast-iron frying pan. While sojourning at a booby hatch. Randal, going off the fact that there are only two of them, immediately comes up with the idea of using the wrap on sandwich boards. Bad idea, right? He calls a bunch of staffing agencies and comes up with sixty people to carry them. Sixty. Randal's unbelievably, and adorably, pumped during this part of the task: when he hangs up with the second lady, he says to himself: "That's what I'm talking about!" Rebecca smiles absolutely gorgeously when he tells her this. Going off the $100/person estimate of Capital Edge, that's only $6000. People are cheap. I can understand this, though. You're at two people, and you've got a task of a certain enormity (as signaled by the budget), and one of you has a bum ankle -- you start thinking, "We can't handle this on our own," so you think, "Lots of people," and then you think, "But how to use them?" and that leads you to sandwich boards. I guess.
But what do I know? Because the folks over at Capital Edge come up with basically the same idea. Alla interviews that she "can lead with great...leadership skills," because she is -- and I'm not arguing -- "the leader on this team." Alla: She's not conceited! She's just honest! Love it. Adam puts the hard sell on immediately that they should use the "horse and carriage" marketing strategy so memorably and recently employed by...snake-oil salesmen of the Olden Days. It's a "spectacle" and will "get people's attention in the street!" And that's, I think, the problem with this whole task: you could tell by the rheumy gleam in Trump's eye that he was thinking viral, guerilla, street-team marketing, "wrapping" being this hot new advertising strategy that only the youngest and ballsiest of up-and-comers are using, something so whippersnapping new it smells like the internet, and the teams responded by...using techniques perfected somewhere between The New Deal and The Old West.