Erin interviews that this was a very exciting task, but none of them really had advertising experience, so she stepped up and decided to volunteer to be PM. Which apparently, they all went along with, because there she is, in spite of her self-professed ignorance. She asks the team whether anyone has any ideas. And Bren says that he has one. And what is it? Oh, it's the very subtle Cucumber Dick concept. In Cucumber Dick, it starts with a female chef showing a young male chef how to wash. You know, a cucumber! Ha ha! Because it's like a penis. Anyway, he envisions the woman trying to seduce the young guy...with the body wash...and then the guy takes the...body wash...and goes off with another guy. It's all very Queer As Folk, if Queer As Folk were crossed with, like, Semi-Homemade Cooking With Sandra Lee. Kendra interviews that for the district attorney, who's a Republican (horrors!) to cough up the gay ad (no, literally, the gay-themed ad, not the ad that's so gay, which it also is, if you're hip to the seventh-grade lingo) was something of a surprise to her. She refers to it as a "homosexual commercial," which I suppose means it likes to get funky with other homosexual commercials.
Everybody says they like it, but Michael doesn't like the ending. He's not crazy about "the gay part." George understates that Magna may not yet have things "all figured out." He even offers a tentative assessment that Magna might be "going down the wrong path." Not that he would judge. He loves the dead gay part. Michael goes on to interview that he's going to be with his team, even if there are "a few sick members." And then he commits himself to making "the best vegetable porno we can make," which would be a little funny if anyone had said it besides him. Alex closes the conversation about concept by noting that "fortune favors the bold." And the cucumber-rific!