Hydra's discussion doesn't go so smoothly, as they waste time arguing between Rockefeller Center and Radio City before Pastore reminds them they're the same place. Editors, how much did you pay for your lunch that day? ["I'm guessing NBC treated them in exchange for the location placement." -- Sars]

Back at Empresario, Omarosa has gotten out the heavy antiaircraft artillery to shoot down everyone else's ideas about selling with celebrity. She insists that it's all about the product, and with her as PM, that's how it's going to be.

Meanwhile, Hydra is having a similar discussion, as Piers pushes the idea of selling signed photos along with the hot dogs, at $100 a pop. While they're arguing about the feasibility of that, Gene quietly gets on his cell phone and asks a guy named Bob to come and buy a $5,000 hot dog tomorrow. Gene continues on this track, working through his address book. "We've got some money," Gene says pleasantly. Lennox reminds him that it's not in their hands yet. "That's right," Gene agrees with total confidence.

It's the day of, and the teams are getting their carts set up. At Hydra's location, Stephen wants to give a quarterback speech, telling them all to stay together.

Omarosa talks about having all her girls in red caps, white t-shirts, and blue jeans for an all-American theme. They start out at $5.00 each, and when that goes well, they jack it up to $10.00, and Omarosa scores a $20. $100! $200! Things are going better and better. And here comes Trump, accompanied by Mayor Bloomberg. Hizzoner calls himself the "number-one frankophile" in the city before sampling one of Empresario's hot dogs and saying he can't judge until he's tasted the men's. Okay, thanks for stopping by!

With two hours remaining, Hydra is worried about how many hot dogs they have left. Tito and Lennox spar for the folks, which I'm sure is a once-in-a-lifetime spectacle for people who care about guys beating each other up. Piers obnoxiously negotiates high prices with passersby, in case Gene's guys don't show up. He's clearly worried by Gene's Zen attitude toward the whole thing.

More from Brian Williams: Obama wins Iowa. This should be an interesting race if those two end up as the nominees.

Back from ads, things seem to be turning around for Hydra with the lunch crowd, as Piers starts getting his hundred-dollar asking price from people. Trump and his entourage arrive, which Piers quickly capitalizes on by hollering their names through his megaphone. Bloomberg samples a HydraDog, but declines to pick a winner. "And that's why you're the mayor of New York," Stephen tools.