Hydra meets with the clients about the "photo essay advertorial," in which they learn that the average Redbook reader is 37, and Piers asks how much sex they can put in it. Afterwards, Hydra has their own meeting in which they come up with the idea of four "moments" in a woman's life. Piers likes the idea, as long as they can sex up the last one as much as possible.
Empresario meets with the execs. The Dial executive talks about the Dial brand, and the editor talks about the magazine's connection to "the middle of the country," which means Trace's sweet spot. In the Empresario meeting afterward, they come up with the idea of sticking Trace in a bathtub with his cowboy hat, guitar, and boots with "chicks just squirtin' Dial yogurt all over ya." Well, the middle of the country should love that.
When Hydra arrives at the studio for the shoot, Piers gets the idea that Carol should be the model in the shoot, rather than using the twentyish models that have already been cast. Carol is concerned about being fired, especially if modeling makes it hard for her to be PM. Piers insists, and why wouldn't he? If they win, he's safe, and if they lose, he can blame the PM and the face of the campaign all at once. It's diabolically ingenious, really.
Hydra arrives at their shoot, and Omarosa interviews that Tito is going to need a lot of help to succeed as PM. They start by talking about their concept, which, oops, they don't have one. Stephen talks about some vague "country cowboy cowgirl" idea, mostly just to fill the silence. He basically ends up running the shoot, in the end. Omarosa interviews, "I'm going to let them continue to do what they usually do, which is win." Can't argue with that, except that since it's Omarosa saying it, she's going to turn out to be wrong. Stephen interviews about how awesome he is at this, and people are always telling him he could run a studio because of the way he thinks. I'm sure that's true, but "Stephen, you've got the brain of a studio head" may not be the compliment Stephen thinks it is. Stephen is particularly excited about one shot of a female model in a bathtub, with Trace mooning over her with guitar in hand.
Carol is looking for ways to not be in the entire Hydra shoot. Piers insists that she needs to be in the whole thing. Carol is already planning what to say to Trump when she ends up defending herself in the board room, which doesn't exactly strike me as a winning attitude.
After the ads, Omarosa and Stephen pitch a shirtless male models/shirtless Trace concept to Tito. Trace isn't into it. "I've got the tan of a vampire at this point," he interviews, but ends up in front of the camera anyway, hiding his belly behind the guitar while one of his songs plays n the soundtrack. Omarosa and the other women on the set start looking a bit flustered at all this male flesh on display.