Lamborghini Guy Ehren is sleazy as hell and telling them about how this is the beginning of the rebirth of Lamborghini. Markus immediately jumps in there with "an idea" he'd "talked to with his teammates," making it seem like A) they all signed on for it and B) he's somehow in charge. "…Smooth as silk," Markus says, and waits for Linda and Ehren's heads to start spinning around like plates. Given nothing, he asks if Ehren's feeling the imagery, and he goes on and on. Ehren says, not unkindly: "No." Markus trails off by kissing some more ass in what you call an ass-kissing "cool down" when you're doing ass-kissing aerobics. Of which he is the kung fu master. Chris interviews that this did retarded damage to "our team synergy," for the reasons stated above, but also because it was the exact opposite of what Chris demanded as the PM, and it pissed him off on top of being embarrassing and terribly awkward for everyone involved.
Marshawn, Capital Edge's project manager, says that walking in there as a group of women means that they have to counterbalance with a campaign built on "strength." That's the weirdest thing about marketing: you and me in the audience will never see the team that pitches the right campaign -- only the resulting advertising -- but if you're in the pitch, you're part of it, as far as the client's decisions. They take a lot of shots of the inside of the car, the engine, lots of angles inside and outside. Marshawn puts Alla in charge of directing the video, and Alla grabs hold with both Russian peasant hands, instructing the camera crew on exactly what she wants, in stills and video, and does all kinds of Director of Photography stuff with her hands and sound effects. She interviews that she is incredibly professional and "can take control of the situation." It's awesome, what she produces, and the rest of the team is impressed. It's especially cool because she's dressed crazily, with a pink fur. Pink fur! She's dressed like a foot, and it's not even a typo when I say that! Actually, everyone is dressed insanely, even Marshawn, who's wearing these crazy brown flared pants with lots of fabric hanging off like autumn leaves, like fringe you might see on a figure skater. I mean, they all look great, it's just very flamboyant. Especially the Spa Queen of Vegas. Pink fur!
Kristi strikes a somewhat sour note bitching about Marshawn not taking an active part in the task, but…I think it's because Kristi is a Down In It person, and will spend the next day being Down In It, while Marshawn I think probably saw the video as the lesser part of the task, since she spends the whole time supervising the print ads and letting Alla, Kristi, and Jen M. worry about the video. If asked, I would venture the theory that this is because the video is over in 30 seconds, while the client is going to be looking at the posters the entire time, so I can see the point that there's more meaning inherent in the print shots, because they have to carry the message long after the TV spot is gone and the judges start asking questions. They're permanent, tangible, visible. That's just a theory, but I like it, because what we've seen of these two ladies' personalities fits.