Surya is...basically reading from a New Management Techniques three-ring binder he got at some seminar, that's all he's doing. All these buzzwords and whatever. It's nice to be able to retrieve that information, and display it, but that is not the task. But since it feels good to say these words, and he can convince himself that he's actually adding value to the conversation, he's never going to stop. Add to this the fact that he's already established that he's the only one with the authority to do this, and you have the truth: Surya is now de facto in charge of marketing on this task, even if it's really just a Congressional filibuster in the guise of brainstorming, but what it really is, is ego. Which is how every task in the history of this show is lost, because this is what happens when you put business people (type-A achievers) and reality TV people (showoffs, attention-cravers and the desperately needy) into a Venn diagram: too much tell, not enough show.
"There are Benefits...Under Benefits, you have 'RTBs': Reasons To Believe." IN HONEY? You want to show the versatility of HONEY? He's literally just reading this back from the three-ring binder of his mind. It's so stupid and obnoxious. "Reasons To Believe, yeah, I mean, there are two barriers to purchase: we get the versatility angle, and the product benefits for this..." Aaron rolls his eyes. I have no idea what the hell Surya's talking about. The barriers to purchase are as follows: nobody eats that much honey, so everybody's got a three-year-old bottle of honey in their house, and are not looking to buy more. The only Reason To Believe in play here is the one about needing a Reason To Believe that the surplus honey already in your house is somehow not enough honey. There is no Reason To Believe that. Similarly, the Versatility Angle on honey is nonexistent: honey has no reason to be versatile, because honey is very good at what it does, which is being honey, which everyone knows how to operate properly (you eat it, with your mouth) and which doesn't leave a lot of room for either error or versatility. Honey's not good for anything other than what you're using it for. Now, if you can sell me that honey is good for other purposes, like pouring all over Jenn Hoffman's face, maybe that's a Reason To Believe that the amount of surplus honey in my house is not a good enough amount of honey. However, in my personal case that is not going to happen, because there is already a perfect amount of honey in my house, that perfect amount being ZERO, because I hate honey and I think it tastes gross, and it comes out of animals I similarly hate, and I don't want to support their lifestyle of stinging me whenever they feel like it.