In the van, Aimee delegates: Angela will be doing marketing in the store, Muna will be on timelines and marketing, Derek will do creative and marketing, Muna will be with Derek on creative, Jenn's on like hats and octopi, Kristine is dealing with the legal stuff and the execs I think, and that's everybody, except for how -- as Kristine points out both to Aimee, and to us in interview -- that means Muna's in at least two places at once, whereas Kristine's responsibilities end about half an hour into the task. Muna and Heidi both wonder what Aimee's up to, and Kristine interviews: "Aimee's just not getting it." They're going to have to manage themselves. Again.

Into the mall! Where the Emmy for editing subtlety goes to this show for the sixth week running as we are treated to so many shots of Hispanic customers in various areas and modes of dress I start to think they're splicing in stock footage from the NBC warehouse just because they have that much in there. The mall is full of Latinos, we get it. Did you know you're taping in Southern California? (Hint: Aimee didn't!) Derek interviews about how he and Jenn toured the mall to figure out where to put their kiosk, and he asks the lady straight out about the demo makeup in the area: about 50% of the customers in the mall are Hispanic. And you know, duh. This whole storyline just reeks, in this episode. I mean, I get that LA is big and you have different areas, I'm from a big city too, but the way the show itself seems amazed with this new information is really off-putting, in a way I can't really figure out. I don't know where it's coming from, but it's like, "Wow, California! Whole new world!"