Eric and George sums up what the execs liked and didn't like about each team's display. For Forte, they loved the image (though they thought it was too big, which I think is a pretty BS concern). They didn't love the slogan (calling it "pompous") and the fact that said slogan wasn't very prominent on the display ("This food is terrible! And such small portions!"). Trump says, since the execs liked the photo best, that Dayana was clearly the star. Which, seriously, makes Trump a fucking idiot, though not in any way surprising. It's not like the celebrity version of this show pretends very much that it's looking to crown a superior businessperson, but still, crediting Dayana for basically being the model in a photo shoot is awfully rich. Meanwhile, Penn owns the slogan, pompous though it may be.
For Unanimous, Macy's loved Aubrey's presentation, the takeaway/scent strip, and the slogan. They didn't love the creativity of the display itself, nor the Eric Trump silhouette, which they found "unappealing" (LOL). The silhouette was obviously Aubrey's idea, and Teresa doesn't do a great job of explaining whether it was supposed to look like Trump or supposed to look like an Everyman. Trump actually slaps the table to shut her up and move on with things.
Since neither team did a perfect job, Trump DOESN'T award the full $100k. But before you start thinking that's weirdly principled decision, Trump decides he needs to look good on TV, so he says he'll give $40k to winning team, plus $10k each to every person's charity. Generosity confirmed! Time for a winner, and it's ... Unanimous! More fuel for Aubrey's ultimate win. "I finally beat you!" she crows to Clay. When they return to the penthouse, Teresa is all, "I love the Trumps!" and Arsenio wants to toast to Mr. Trump and his "generosity." This show is always pretty gross, but these moments are the grossest. And Aubrey still manages to complain about her team once again.