Ring ring!

Alicia: "I was just calling to ask you about this case and things I already know about it, because really I'm just worried you're going insane and also because Kalinda told me you asked about me, and I wanted to make sure you are still pining in misery for all this I got going on."
Will: "You're going to do great!"

Aubrey: "...That's your sweet voice. You are sweet on somebody when you use that voice!"
Will: "Shut up. And when is Sister Sara arriving? Let's go pick her up."

EDITOR TESTIMONY

Crozier: "So what exactly did you do to make suicide seem incredibly romantic and appealing?"
Editor: "Um, what we did to the video is make the sky bluer and add mist to a waterfall."
Alicia: "These images in evidence are the result of a suicide, not the cause..."
Crozier: "Yeah, of this particular suicide, but that's not what we're arguing."

Turns out that while usually there's 15 suicides a year on that bridge, for whatever reason during the nine months of filming he only got one, so they put up this YouTube video we've been watching over and over, for marketing purposes. Which is apparently somebody else killing herself? I've been back and forth through the episode trying to figure out who's actually dying there and what it has to do with Kara Anderson's parents, but I can't seem to make sense of it. Which is fine, since it doesn't really matter in the long run.

Crozier: "Okay, music."
Editor: "He wanted romantic, sad music for it. We tried like thirty, including the song from Titanic, which proved too expensive."
Crozier: "And after all this effort, and the video here got onto the internet?"
Editor: "Five suicides in two months. It was like the Gold Rush, but with suicidal people."

So the first suicide was the star of the promo, after the promo there was this spate of deaths, one of the deaths was Kara Anderson, and that's what the case is about. But then why in the video at the beginning of the episode was the voiceover talking about Kara Anderson? Whatever. It has no bearing on the case, and I usually get confused by the case at some point anyway. Just not usually this early.