Corporate. Ryan's secretary announces that an "Eddie Murphy" is on the line, and Ryan eyes the phone suspiciously, because who else is going to call pretending to be Eddie Murphy? Unless perhaps Jan...wow, that would be awesome. Also: Ryan! Is that a pastel shirt I see? Are you going to a wedding later on? So Michael leads with his Donkey-from-Shrek impression, then complains that the ad guys are ignoring his ideas. "That's good," Ryan says. "They're creative, you're not." Ryan means this in the corporate, job-description sense, because in the sense of actual creativity, none of them are creative. Ryan compares it to the fact that just knowing how to cook doesn't mean you should open a restaurant, but Michael says he actually is opening a restaurant: Mike's Cereal Shack, where they'll serve as many cereals as are available in the supermarket. Okay, that needs to actually happen. Ryan makes with the corporate-speak about "delegation" and "skill sets," and actually reveals more about himself than he'd like when he explains that he wasn't any good at sales, but he's good at managing people who are in sales. He totally looks away from the camera right then, because he's kind of embarrassed that he got to the position he's in despite not being good at anything but speaking in that weird made-up MBA language. Michael interviews that his creativity is such that he was able to invent the concept of unicorns before he ever learned that unicorns had already been invented. He came up with the idea independently, though, when he was a mere five years old. Michael: "Couldn't even talk yet." Mmm hmm.
Michael finds the ad guys and tells them they can't shoot the commercial today, and that they should come back at "never-hundred hours." The one guy starts to say that they were commissioned to do this by Corporate, but the other one's like, "Yeah, I'm not going to argue with this douche, let's go." To Michael, he says, "Good luck, dude," in a way that means "Have fun making Citizen Kane on a used-car-dealership budget." Cut to Michael's office, where he has to justify this decision to David at Corporate. Michael begins by saying that Ryan's acting like a "little bitch," at which point Ryan pipes up that he's in on the call, and Michael's all, "Hey, buddy!" Michael says he wants to do the ad entirely in-house, and if it’s not to David's satisfaction, they can bring the ad guys back and do the professional commercial, on Michael's dime. He means that literally, I'm assuming, since after last week I think Michael only has one dime to his name. David: "This is weird." But he agrees, most reluctantly. Michael hangs up and turns to the camera: "And thus, Michael Scott sealed his own destiny. ...In a good way."