Bunim: So, what were you saying about the Chicago season?
Murray: Chicago season? What Chicago season?
Bunim: Don't play dumb with me, young man. I'll send in ten young Asian boys with horsewhips to beat it out of you.
Murray: Again I ask, is that supposed to be a punishment?
In a meeting to discuss their new pitch, Nicole suggests that they should just go in the room and go psycho. Malik agrees, tossing all of his papers onto the floor and saying, "I'm sick of this shit -- put Adema on the goddamned radio." Hee! It's funny to see Malik act angry. I guess their actual strategy is just to go in there with a lot of energy. They walk in, and Nicole is whooping all over the place. In an interview, Lori explains that they want to have "over-the-top enthusiasm." Kevin hands Mike the Programming Director a videotape of the band talking about how much they love K-ROCK and Booker. Then, they play the song again, and all of the roommates start rocking out. They really look like fools, but it seems to get the point across. Also, Kevin doesn't do all of the talking this time. They have articles to back up what a great band Adema is, and how much attention they are getting nationwide. Mike the Programming Director promises to call them at 2:00 PM to let them know the decision.
Back in their offices, everyone celebrates how well things went. The bosses are pleased. Jeff says that they should hear something by 3:00 PM, and Lori is surprised. Didn't Mike the Programming Director just say that he would call by 2:00 PM? I guess everyone missed that. Devin says that if they get the add slot, Thursday will be the roommates' last day at work. What if they don't get it? Do they have to keep working there forever?
At this point, there was obviously a scene that they didn't show. I imagine that after the roommates left, an Arista rep and a B/M rep stayed behind. They told Mike the Programming Director that if he didn't give them the add slot, they wouldn't show the K-ROCK footage on the air. And that footage is essentially free advertising for K-ROCK amongst their target demographic. And then there's the even more pertinent point that Viacom owns both K-ROCK and MTV. But I'm sure that had nothing to do with this blatant cross-promotion. It's a corporate world, baby. We just live in it. [Disclaimer: Viacom also owns Mighty Big TV. Just kidding. AOL Time Warner owns us. Kidding! I'm kidding. It's really Microsoft. No, it's not. It's the United States government. Heh. As if.]