Later, Burt is driving away, smoking another cigarette and bopping along to a seventies song that would have qualified for Hey! It's That Song status, if such a thing existed. Another coughing spasm sends him groping for his inhaler, which ends up on the floor of the car. As he bends over to reach for it, the car careens out of control and smacks into the base of a billboard, which comes crashing down onto the hood. In a classically perfect meta-statement about the show's newfound revenue streams this season, the billboard reads "Your Ad Here." Shoe company CEOs all across America jam the HBO switchboard suggesting marketing tie-ins.
"Of all the fucking luck!" exclaims Junior, presumably upon hearing word of Burt's passing. Bobby Jr. is bawling on the sofa, relating how he had to go to Staten Island to identify his father's body. Junior anxiously asks a number of questions about the official cause of death, trying to determine if it was cancer or the car accident. Bobby asks why he's so curious, and Junior flips out, throwing things and swearing as he stamps around the apartment. Bobby stares in shock, and if you look closely, you can actually see his entire world falling apart. Aww poor Bobby.