Bruno stalks into Sam's office to give him the verbal slapdown. Sam is currently unaware of the news leaks. Bruno says that he told Sam not to meet with Log Kabin Kevin. Sam says that Kevin came to him and told him he wanted to keep things civil between the parties. Bruno interrupts Sam to tell him that Kevin leaked the meeting. Sam is incredulous. Bruno details that Kevin said that Sam supports the clean campaign pledge, and that Sam gave Kevin the tape. Bruno theorizes that this is going to be putting the Bartlet campaign on the losing side for at least the next twelve news cycles. He rants, "Let me be clear. The pledge is their idea. Any move we make, we lose. Any move they make, they win." Well, I feel bad for Sam on the pledge thing, because Kevin completely lied about that. Does that mean that nobody in the administration can talk to a Republican without a third-party witness? Sam realizes what a huge fuck-up this is, and says he'll take full responsibility. But it gets even worse. Bruno brings Sam out to the hall, where news reports about the ad are on every network. The Ritchie campaign claims to have no involvement with the ad creation, and says that they don't know how Sam obtained it. And, of course, the networks are all showing the ad as part of their coverage. So the Ritchie campaign managed to get a negative attack ad out against Bartlet without being held responsible for making a negative attack ad. Sam is horrified. Bruno explains, "You got played, Sam, and you forgot that all warfare is based on deception. One of these days, you guys are going to listen to me, or you're going to find out what the crappy end of an Inauguration Day feels like." Bruno stomps off, and Sam stands there for a moment, listening to the sound of Log Kabin Kevin's betrayal wash all over him from a half-dozen televisions before heading back into his office and shutting the door.