ASAP's turn. Star explains that their presentation is all about luxury, elegance, and style. "We're going to make Trump's name synonymous with luxury." Oh, he'll be so glad, since it wasn't already. She leads her team into the pitch room. She starts the pitch, which is very much like an inspirational speech. They each read words that define "Trump," such as power, glamour, influence, wealth, consistency, serenity, atmosphere, opulence, discreet. Star explains that she wrote a narrative and gave her colleagues words to highlight throughout it. La Toya interviews that everybody's saying a word: "Inspiration! Engaging! Beauty!" Cut back to that happening some more in the pitch room. Back to La Toya: "Corny!" Star dramatically finishes with "Individual elegance. Collective luxury. The Trump Hotel Collection." The judges just thank them quietly, and they leave. Star is, of course, sure she's won because it was so amazing. And now she needs a drink.
Jim and James talk about the campaigns. James says the women's campaign reminds him of those advertisements that get placed under your windshield wiper for sleazy clubs. They also notice that Hope is wearing a towel in the bathtub (and why, really? You'd think she'd be comfortable getting naked for cameras), and the champagne bottle is unopened even though she has a glass of it. Wow, nitpicky! I like it. Jim is a bit nicer, though. He says the name Trump prevails, and it's eye-catching. He says he likes Star's enthusiasm, but everyone shouting out different attributes in the background made him cringe a bit.
They move on to discussing the guy's campaign. James thinks their ads have too many words, which demands too much time of a reader. Jim notices a couple misspellings (they used the wrong discreetly/discretely). He also says the butler arm is very much the traditional advertising that Ivanka told them to avoid. And there's no call to action in their ads: no website or phone number to tell them how to get there. James thought their presentation was too much about their stories, but Jim loved those stories and felt they were coming from the heart. They acknowledge there's a lot to talk about with Trump, and it's not going to be an easy discussion or decision.