Athena heads to the studio after their meeting. Brande and Annie have no idea how they are going to come up with a jingle because they can't sing. I guess they don't get that you don't have to sing the jingle; just write it. Brande starts singing: "What's the best tuna? Chicken of the sea. Chicken of the sea. Feed them the tuna you trust, faithfully." Annie is trying to stifle her laughter, but tells the camera later that if her musical abilities would be described as "slim," Brande's would have to be described as "none." Annie says, "We are bad," but she means that Brande is bad. Brande laughs, but thinks they were on a roll. Annie asks Brande to stop singing so she can think. Brande says it's not fair being tone deaf. Brande gets all serious as she sings the original jingle, and it's horrifying, so they both start laughing. This is not going to go well. Annie says the van ride actually helped her, because the absurdity of the situation made her realize they just have to try to have fun.
KOTU's getting out of their van to go into the studio, which Clint says was a moment of joy, because it's like his second home. At the studio, they divided the labor pretty quickly: Joan and Jesse start writing out what should go in the commercial, as Clint starts writing music. He starts jotting down brand messaging words, and playing his guitar. He starts singing, and ... well, let's just say it's better than Brande's attempt. Clint wants to put the word "naturally" at the beginning of each line, and then he sings the whole thing for his team, and both Joan and Jesse love it. Joan says it's "a magical moment." Jesse says it's catchy, too. Now all they need is a band. I bet Clint knows someone who can help with that. Athena is still struggling, and by struggling I mean writing long, uninteresting jingles: "The kids want it fast, you want it fresh. Feed them the tuna that's the best." (Doesn't rhyme, but I think Annie thinks it does.) "For the healthy choice at home or on the go, why don't you reach for the one you know?" Then the original jingle. Brande starts singing it, and Annie starts cracking up. It's really disturbing. They apparently like that so much they move on to the commercial. It's too long, so they keep cutting until they get it to thirty seconds. Brande even sings about that. Uh-oh. Who got her started?