Back at the edit bays, the Jo(h)ns are doing great. Lil Jon says they're going to have an extra hour to go to the strip club after this; they're not even going to need all their time. He feels really proud of their team. Until they get to the car dropping in, and they can't get the footage to line up. Rich thinks doing special effects like this is eating up too much time.
ASAP's in their editing bay now, too. Star sits back and lets Marlee and Meat Loaf put the commercial together. She says it if works, bravo for them; if it doesn't, it's on them because she doesn't know much about putting a video together. She says her strength is in brand messaging and product integration. She wants to take the shot of the product out at the end and put a voiceover on the end instead. Meat Loaf wants to argue, but he says the product stuff is Star's so he kept his mouth shut.
Backbone. They're still trying to drop down the car, so the editor is trying to come up with another way to make this work. Rich is worried about time, which is ticking away. He says if they don't get the edit done in time, they don't have a commercial. Rich tells the editor no pressure or anything, but hurry the hell up. Lil Jon says he's worried because creative is on him. They have three minutes to go, and still can't get the car to drop down other than dropping down right on top of the soccer mom. Uh-oh.
Best Buy. It's time for ASAP's presentation to Chris and Sam. Marlee acknowledges the commercial was a risk without a script. She thinks it's creative and original, and hopes they make the executives happy in the end. Star and Marlee simultaneously introduce the commercial. The executives don't seem to think the cop going to the donut shop is very funny. At the end, there's a faint smile, but it's hard to tell if they like it or are just smiling uncomfortably. Meat Loaf thinks they delivered creative and out-of-the-box thinking that the Jo(h)ns can't compete with.
I guess we'll see. It's Backbone's turn. Rich says they could have done it better with another two hours, but he thinks it's creative and original. Their introduction is all about how much they love this new product. Rich says his Granny Rich is going to definitely get one in her Cadillac. They tell them about the "Discover On" concept and then show the commercial. It's not as hokey as Meat Loaf as a donut-loving cop, so I think they've got this one. Rich says they delivered, but it depends on if this is what the executives want. He says he knows it comes back on him if they don't win.