Trump tells them that New York likes pizza more than anything other than money, so they're each going to run a pizza place. They have two choices: One on 8th Street, near NYU; the other is at 50th and Broadway, up by the theater district. The women want the theater district, and the men are happy with NYU. They'll each leave with a truck full of pizza and come back with it full of money. They can sell to whomever they want, including friends, and for any price. And then someone will be fired, which he reminds them is never fun. Especially when you're first.
Backbone. Hatch tells everyone to call whoever they know they can bring in to buy some pizzas. It really looks like every one of them is making calls. Jose tries to tell Hatch what role he wants the next day: He wants to be out front with a bullhorn, but Hatch wants him to make calls. Jose says he's from L.A., so doesn't know anyone in New York, and he can't call any Yankees since he wrote Juiced, which accused everyone in baseball of using steroids.
ASAP arrives at their pizzeria and they all start making calls for big-money donors. Lisa gets $5,000 from Russell Simmons, and they're all happy. Star does know that training people how to use the equipment and procedures of the pizzeria is also important. Dionne tries to learn how to run the cash register, which is a bad choice. The pizzeria employee told her he'll be here tomorrow to help her when it all goes wrong. A graphic designer shows up, and Star works with him to make giant posters for the windows.
Backbone arrives at their pizzeria to learn how it typically runs. Hatch wants to make a clear decision about price, but David Cassidy keeps asking questions. Hatch finally actually tells him to be quiet, and then sends him away. David Cassidy says he's worked with a lot of big egos in the past forty years, but no one quite like Hatch. Which, well... yeah. Lil Jon, Rich, and Busey are in charge of marketing, so they hop in a van with their graphic designer. The Jo(h)ns try to figure out how to use Busey, who starts preaching about pizza. They love it, and name him the "Pepperoni Profit." Back at their pizzeria, they're making pizzas when Ivanka shows up. Hatch tells her that it's really heard to learn to make pizza and these guys are doing it quickly, so there. He's pretty arrogant with her, too, but I think that's just how Hatch comes across. Ivanka thinks he has his finger on the pulse of Backbone, but she says he really needs her father, her brother, and her on his side, not his team.