Mosaic is test-driving its hard sell on the ice cream. "Have a heart, have a heart," goes the pitch over the bullhorn. "Ice cream for a good cause." Hmm. This is where I found myself wondering just how much of the proceeds they intended to turn over to charity. Raj pushes the ice cream on a customer by explaining that it's both breakfast and dessert, because it has donuts in it. Hee. Hey, it's probably no worse for you than a Toaster Strudel. And this does seem to be part of their strategy -- they even have a sign that says, "Breakfast Ice Cream." Raj claims that, in fact, this worked well for morning sales.

Kelly similarly assures a woman who doesn't feel like she should be eating ice cream in the morning that it's okay, because it's really breakfast food. Kevin expresses his pleasure about the involvement of the Leukemia and Lymphoma Society, and says that's really been boosting sales. As they rake in the cash, Kevin interviews that they weren't even thinking they'd sell a significant amount of ice cream until 11:30, so this morning rush is just gravy. The guys this year really do seem to be much better hands-on salesmen than last year's guys, who were just bad at this kind of thing. It makes you wonder whether, had the women last year not chosen to do things like sell kisses and phone numbers, they could have just used the same qualities the guys are using here -- charm and energy -- and not wound up looking so distasteful to so many people. Raj sells ice cream to a cabbie through the cab window and says, "Thank you very much, very good of you." He claps the guy on the arm. "You shall live a long and prosperous life!" Raj assures him. Heh. I don't know what language skills really do for you in this game, but it would appear that Raj speaks Fortune Cookie.