I am endlessly irritated by the entire phenomenon of people who want to demonstrate their character and uniqueness by listing all the things they decline to consume (such as, in this case, mass-market yogurt) or the kinds of businesses they keep out of their neighborhoods simply on the basis that small businesses are presumed superior to large ones. There are small businesses with rotten selection, bad product, cranked-up prices, terrible conditions for workers, and a total lack of character. There are also large businesses with great selection, great products, good pay and benefits, and many good reasons to patronize them. Haven't we all just kind of...outgrown this whole thing by now? Aren't we past romanticizing every retail establishment smaller than Starbucks?
At any rate: slow clap, North Beach. May similar kindness be extended to you someday.
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