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The Telefile

Buying Time

by Sars February 4, 2008 8:49 am
A marginally less disappointing crop of commercials than previous years', overall; Keckler reviews the standouts, after the jump.

Most Offensive To Asians And Animators: SalesGenie.com

 

I guess SalesGenie.com's marketing strategy is, "If you offend the Asians, they'll never forget your URL." During Super Bowl XLII, SalesGenie.com aired two seriously un-PC commercials that weren't even good un-PC. I mean, Carlos Mencia's Bud Light ad about picking up chicks using the foreign accent God gave you was funnier than this.

 

The first poorly animated commercial featured an Indian guy named Ramesh Chakrapani with an Apu accent, who was fretting over his sales figures because he had -- count 'em -- seven children to support. Word to the wise, Sales Genie; if it ain't Hank Azaria, it's probably racist.

 

The second commercial worked Mickey Rooney's Breakfast at Tiffany's accent raw with a male panda named "Ling-Ling" who owned a bamboo furniture shop or something with his wife, Hsing-Hsing. Great. I mean, who did the research for these ads? Because Ling-Ling was a female panda at the Washington, D.C. National Zoo, who is now dead, and Hsing-Hsing was her male partner. Also dead. So, what's sadder than two dead pandas? SalesGenie.com, apparently.

 

Ad Guaranteed to Elicit Collective "Awww"s: Coca-Cola

 

The Charlie Brown float finally catching the football-esque bottle of Coke in a Macy's Thanksgiving parade with nary a Lucy in sight.

 

Weirdest Concept: Tide-to-Go's Voluble Shirt Stain

 

The best part of the gibbering stain drowning out the guy getting interviewed was the exceptionally loud pitch it achieved at the very end of the commercial. We actually rewound that one four times, it was that funny.

 

The "Retire It Already!" Award: Audi

 

Dear Madison Avenue (and, for that matter, Hollywood),

 

No more Godfather-ian head-in-the-bed homages. Ever.

 

Love, Keckler

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