BLOGS

So there I was, sitting in a cab on the way to an appointment, watching the little news station on the taxi TV (we've come a long way, baby) when I see this commercial. I literally was like "What? You've got to be freakin' kidding me!" Which earned me kind of a strange look from the driver. Anyway, someone with corporate synergy on the brain has gone one step too far and come up with a commercial that promotes both The Mummy: Tomb of the Dragon Emperor and the Olympics.

The whole thing starts out like a tourism ad for the lovely country of China and city of Beijing and then Brendan Fraser's mug comes on screen and he starts yelling about the undead coming back to life or whatever. So far, whatever, commercial for The Mummy, whatever. But then inexplicably hordes of skeleton corpses start running through the sand and then it morphs into Olympic athletes running. Which is followed by a fistfight that turns into an Olympic boxing match and a Michelle Yeoh backflip becomes a gymnastics routine. Repeat with more movie footage/sports clips blending into each other.

Morphing has come a long way since that Michael Jackson "Black or White" video, but I don't know if this was how it was meant to be used. Don't get me wrong. I enjoy those cheesy Mummy movies and I love the Olympics more than any person really should, but I don't think that they necessarily should be promoted together. It is just bizarre and confusing and ends with the message that this summer "The world will turn to China, let the adventures begin." Um. OK. My head hurts.

Comments

SHARE THE SNARK

X

Get the most of your experience.
Share the Snark!

See content relevant to you based on what your friends are reading and watching.

Share your activity with your friends to Facebook's News Feed, Timeline and Ticker.

Stay in Control: Delete any item from your activity that you choose not to share.

MOST RECENT POSTS

BLOG ARCHIVES

The Telefile

February 2013

21 Entries

January 2013

62 Entries

December 2012

44 Entries

November 2012

59 Entries

October 2012

69 Entries

September 2012

66 Entries

August 2012

65 Entries

July 2012

51 Entries

June 2012

58 Entries

May 2012

68 Entries

April 2012

71 Entries

March 2012

68 Entries

February 2012

64 Entries

January 2012

78 Entries

December 2011

49 Entries

November 2011

56 Entries

October 2011

74 Entries

September 2011

77 Entries

August 2011

61 Entries

July 2011

56 Entries

June 2011

57 Entries

May 2011

57 Entries

April 2011

78 Entries

March 2011

73 Entries

February 2011

57 Entries

January 2011

65 Entries

December 2010

39 Entries

November 2010

45 Entries

October 2010

46 Entries

September 2010

62 Entries

August 2010

55 Entries

July 2010

53 Entries

June 2010

65 Entries

May 2010

59 Entries

April 2010

57 Entries

March 2010

67 Entries

February 2010

53 Entries

January 2010

59 Entries

December 2009

32 Entries

November 2009

47 Entries

October 2009

65 Entries

September 2009

66 Entries

August 2009

58 Entries

July 2009

72 Entries

June 2009

71 Entries

May 2009

50 Entries

April 2009

57 Entries

March 2009

66 Entries

February 2009

52 Entries

January 2009

56 Entries

December 2008

51 Entries

November 2008

71 Entries

October 2008

88 Entries

September 2008

86 Entries

August 2008

120 Entries

July 2008

115 Entries

June 2008

90 Entries

May 2008

44 Entries

April 2008

30 Entries

March 2008

26 Entries

February 2008

30 Entries

January 2008

44 Entries

December 2007

31 Entries

November 2007

66 Entries

The Latest Activity On TwOP